Pain Killer Marketing: How to Turn Customer Pain into Market Gain

By Henry DeVries and Chris Stiehl

Book Overview

Both business and customers feel pain when standards are not met. To kill this pain, a business must do more than conduct market research, it must know what to do with this information. Pain Killer... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0832950165
• ISBN13: 9780832950162
• Release Date: April 2008
• Publisher: Wbusiness Books
• Length: 288 Pages
• Weight: 1.23 lbs.
• Dimensions: 9.5" x 0.8" x 6.0"