Paid Attention: Innovative Advertising for a Digital World

By Faris Yakob

Book Overview

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749473606
• ISBN13: 9780749473600
• Release Date: April 2015
• Publisher: Kogan Page
• Length: 216 Pages
• Weight: 0.76 lbs.
• Dimensions: 9.3" x 0.5" x 6.1"