Packaging Strategy: Winning the Consumer

By Doyle Doyle and Mona Doyle

A kaleidoscope of perspectives for packagers and marketers. Among them are research to ensure successful packaging, solid waste and environmental trade-offs, copycat packaging, why a package should be red and white, the role of design, and the consumer side.

• Format: Hardcover
• Language: English
• ISBN: 1566762987
• ISBN13: 9781566762984
• Release Date: July 1996
• Publisher: CRC Press
• Length: 179 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.8" x 6.0" x 9.4"