Packaging Makeovers: Graphic Redesign for Market Change

by Stacey King Gordon

This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project.Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed...

• Format: Hardcover
• Language: English
• ISBN: 1592531105
• ISBN13: 9781592531103
• Release Date: September 2005
• Publisher: Rockport Publishers
• Length: 160 Pages
• Weight: 2.10 lbs.
• Dimensions: 0.7" x 9.3" x 11.4"

Customer Reviews

A perfect gift

Well, this book was my husband's Christmas gift, he loved it and told me that was excellent, very illustrative and easy to read and understand.