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Hardcover Packaging Makeovers: Graphic Redesign for Market Change Book

ISBN: 1592531105

ISBN13: 9781592531103

Packaging Makeovers: Graphic Redesign for Market Change

This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project.Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed...


Format: Hardcover

Condition: Very Good

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A perfect gift

Well, this book was my husband's Christmas gift, he loved it and told me that was excellent, very illustrative and easy to read and understand.
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