Packaging Design: Successful Product Branding from Concept to Shelf

By Marianne R. Klimchuk and Sandra A. Krasovec

This book offers practical guidance for creating successful packaging designs. This richly visual resource covers the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. Diverse case studies and three-dimensional models and prototypes bring the packaging design process to life so readers can see how to take a design from concept to reality. This thorough book puts today's cutting-edge concepts, such as environmental considerations, in context with a brief history of packaging design. Marianne R. Klimchuk (White Plains, NY) is Associate Chair of Packaging Design at the Fashion Institute of Technology in New York City. She is a frequent lecturer at industry events and a contributor to industry magazines. Sandra A. Krasovec (New York, NY) is Assistant Professor of Packaging Design at the Fashion Institute of Technology in New York City. She's also Principal at Krasovec Design in New York City.

• Format: Hardcover
• Language: English
• ISBN: 047172016X
• ISBN13: 9780471720164
• Release Date: September 2006
• Publisher: John Wiley & Sons Inc
• Length: 224 Pages
• Weight: 1.74 lbs.
• Dimensions: 9.5" x 0.8" x 7.8"