Packaged Brands: How packaging design helps to build brands

By Guillermo Dufranc

Advertising used to give the voice of brands. However, there are many more cases of brands that were built without the help of advertising. All decisions related to packaging, from structure and graphics, build the identity of a brand. This book will guide you to know how valuable brands are built just from the packaging design of their products.

• Format: Paperback
• Language: English
• ISBN: 1081492007
• ISBN13: 9781081492007
• Release Date: February 2021
• Publisher: Independently Published
• Length: 196 Pages
• Weight: 1.21 lbs.
• Dimensions: 0.5" x 8.0" x 10.0"