Package Design

Despite their at times negative connotation, why do consumers love packaging so much that it has turned into one of the essential conditions for commercial success? Beyond their logistic function of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 3937718591
• ISBN13: 9783937718590
• Release Date: December 2007
• Publisher: Daab Pub
• Length: 383 Pages
• Weight: 3.15 lbs.
• Dimensions: 9.3" x 1.5" x 7.0"