Big Enough: Building a Business That Scales with Your Lifestyle

By Lee LeFever

An eye-opening antidote to the endless-growth mindset, Big Enough offers an alternative path to career success.

In this illuminating book, entrepreneur Lee LeFever gives an inside view of building a scalable, product-focused business, while never compromising on quality of life. Lee and his wife, Sachi, responded to the promise of the internet by building a home-based business, Common Craft, that was profitable yet small enough to pivot and innovate. Lee takes you through the multiple business models they pursued--marketplace, digital product licensing, subscription services, distribution partnerships, and more--and offers his best tips for how you, too, can build a lightweight business that supports a life you love. A must-read for anyone interested in entrepreneurship, business strategy, and e-commerce, Big Enough arms you with insights into how technology and innovation are changing the face of business--and how the science of happiness and the pursuit of values can help redefine what it means to be successful.

• Format: Paperback
• Language: English
• ISBN: 1989603181
• ISBN13: 9781989603185
• Release Date: September 2020
• Publisher: Page Two Books, Inc.
• Length: 176 Pages
• Weight: 0.54 lbs.
• Dimensions: 0.6" x 5.5" x 8.4"
• Age Range: 18 to 10 years
• Grade Range: Postsecondary to Grade 5