Overcrowded: Designing Meaningful Products in a World Awash with Ideas

by Roberto Verganti

Book Overview

A more powerful innovation, which seeks to discover not how things work but why we need things.

The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders--users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach--one...

• Format: Hardcover
• Language: English
• ISBN: 0262035367
• ISBN13: 9780262035361
• Release Date: February 2017
• Publisher: MIT Press
• Length: 264 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.9" x 6.2" x 9.0"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher