Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding

By Dan Herman

Why is so much of today's marketing, strategy, and branding alike? How can you break out of the crowd to achieve a sustainable advantage that your competitors will not be able to catch up to or... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0978660285
• ISBN13: 9780978660284
• Release Date: January 2008
• Publisher: Paramount Market Publishing, Inc.
• Length: 200 Pages
• Weight: 0.85 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"