Outdoor Advertising (RLE Advertising)

By Richard Nelson and Anthony Sykes

Book Overview

Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.

• Format: Paperback
• Language: English
• ISBN: 1138977845
• ISBN13: 9781138977846
• Release Date: November 2015
• Publisher: Routledge
• Length: 144 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"