Organizing to Win: The Art and Science of Running for Office
Jimmy Tickey's Organizing to Win is a timely, practical, and empowering guide for anyone who wants to make a real difference in their community. In an era of growing cynicism and deepening inequality, this book reminds us that democracy thrives when citizens engage. Whether you're frustrated with current leadership, feel disconnected from the political process, or simply want to add your voice to the conversation, Organizing to Win provides comprehensive strategy and step-by-step tactics to get involved, manage a campaign, run for office, and make life better for people.
With 20 years of experience at every level, from organizer to candidate and party leader, Tickey demystifies the path to public service with actionable guidance. Tickey offers advice on deciding the right level of office to pursue and determining what it will take to win that race. You'll learn how to make your mark locally before you run, build name recognition, and lay the groundwork for a campaign.
From messaging and fundraising to voter contact and public speaking, Tickey covers the core pillars of political campaigning. He walks you through forming your committee, creating a finance plan, and recruiting volunteers to mobilize. Tickey's advice on digital outreach, scheduling, and preparing for attacks will teach candidates, staff, and volunteers how to manage a campaign effectively.
At its heart, this book is a call to action for authentic people to step up. Political power isn't just for the wealthy or well-connected; it's for anyone ready to participate in making government work for all. More than a campaign how-to manual, Organizing to Win is a blueprint for building a healthier democracy with year round organizing - one engaged citizen at a time. Are you ready to meet the moment?
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