Organizational Public Relations: A Political Perspective

by Christopher Spicer

Book Overview

Public relations practitioners are often called upon to help chart their organization's strategic development, thus functioning as managerial decision makers linking the organization to its larger environment. This book is about understanding organizations, especially the role played by organizational decision making in the development and implementation of public relations programs and activities. It emphasizes the ways in which an organization's...

• Format: Paperback
• Language: English
• ISBN: 0805818383
• ISBN13: 9780805818383
• Release Date: March 1997
• Publisher: Routledge
• Length: 344 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.8" x 6.0" x 9.1"