Organizational Perception Management

By Kimberly D. Elsbach

This new authored book summarizes research findings from a new domain of study called "organizational perception management"(OPM). Organizational perception deals with tactics designed to affect preceptions of an organizations image, identy or reputation

• Format: Paperback
• Language: English
• ISBN: 0805847960
• ISBN13: 9780805847963
• Release Date: March 2006
• Publisher: Psychology Press
• Length: 210 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 6.1" x 9.0"