Behavioral economiesDecisions are taken on the basis of intuition and previous experiences rather than following a strict optimization scheme, food consumer's expected and effective response to buy the kind of food to eat, food manufacturing whether might respond to the real needs, the different food between performances and consumer needs, farmers or food manufacturers lack capacity for medium to long term evaluation of investment and return on food manufacturing.⦁Macro-economic drivers measure food loss and waste(1)Improvement of harvest techniques: Lacking of thinks between agri.-food producers and agri.-food consumers, lacking of agri.-food market access and knowledge, lacking of lacking with international agri.-food markets and weak local agri.-food policies to lead to a failure investment; lacking of knowledge to allow farmers to search new agri.-food products and diversity their agri.-food sale activities.(2)Changing agri.-industry employment structure and decline of work force engaged in the agricultural sector and related rural: Urban migration agri.-food changing of the social organization on agri.-food consumption habits; agri.-food related needs and diets ( increased consumption of meat, fish, fresh fruit and vegetables); declining consumption to more perishable agri.-food and short shelf life items in supermarket ( agri.- food waste).Loss if labor force in the post-harvest segment of the agri.-food supply chain ( agri.-food loss), lack of shills and knowledge among the operators of the agri.-food supply chain as well as among agricultural consumers; high agricultural labor cost with a consequent staff reduction to manage damaged or imperfect agricultural-food products, unemployment has an effect similar to inflation determining a reduction of consumption.(3)Globalization influence: The rise of global supply chains to agri.-food logistic processing and increased distances between the farmers and supermarkets in the different production phases; processed agri.-food imports and the development of retail chains in low income countries might be an impact or local agri.-food systems reducing the competitiveness of local agri.-food producers that don't need certain quality and safety standard.(4)Agri.-food pricing inflation: It might cause inability to allocate the agri.-food production on the market; a reduction and re-orientation of consumer choices and preferences; a reduction more expenditure agri.-food, i.e. meat, fish, increasing preferences of consumers on discounts and special offer to potential agri. food produc
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