Organizational Design for Marketing Futures

By Gordon Wills and Roy Hayhurst

Book Overview

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.

• Format: Hardcover
• Language: English
• ISBN: 0815370059
• ISBN13: 9780815370055
• Release Date: April 2018
• Publisher: Routledge
• Length: 218 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"