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Organizational Crisis Communication: A Multivoc...
By Winni Johansen and Finn Frandsen
Edition Description
Based on the theory of the Rhetorical Arena and the multivocal approach, this guide explores a new perspective on crisis communication, and what happens when external voices start communicating as a crisis breaks out.
Edition Details
Format:Paperback
Language:English
ISBN:1446297063
Format: Paperback
Condition:
$
93.98
Organizational Crisis Communication: A Multivoc...
By Winni Johansen and Finn Frandsen
Edition Description
When a crisis breaks out, it's not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.
This book offers a new and original perspective on crisis communication...
Edition Details
Format:Hardcover
Language:English
ISBN:1446297055
Format: Hardcover
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