ORGANIZATION AND MARKETING RELATIONSHIP

By Johnny C.H. Lok

Why ethical ways of thinking it is important to recognize that are raised by ethnographic research. It is possible that the issues of power that can arise ethnographic research as well as it is from the consequences of simply doing research, even if the intentions are good and it is from the fact that ethnographic research marketers' knowledge system is necessarily linked to other forms of structural power ( e.g. gender, race, development, the system). The ethnographic research marketers whose emotional and power issues present in ethnographic research relationships are also acknowledged to influence ethnographic results, and this is where the key issues of using research participants for data collection comes in. Ethnographic research designs that objectify and don't include research participants in the conceptualization of the research study through to data analysis have been widely criticized by ethnographic researchers and these issues must be considered within the scope of the ethics of care.Researchers ( ethnographers) need have moral responsibilities toward research, included informed consent, confidentiality, reliability and validity. In sum, ethical guidelines and codes of conduct can be beneficial in alerting consumer researchers of ethical ways of conducting research. However, participants needed rules to be aided by researchers' own ethical reasoning in the field. The ethnographic researchers need to highlight the importance of constant negotiation of participation in the different stages of research, how participants may not be willing (due to lack of time or even personal circumstances) to help ethnographic researchers in the data analysis process and how researchers' own deadlines and academic constraints may get in the way of the idealized research process of involvement between ethnographic research participants and researchers are well to their discussed topic. In general, ethnographic researchers need to know what who need to understand about ethics, such as harm, consent, data protection etc. recap of ethical approval what it is and what ethnographic researchers need to do and what further sources of information and support need. In ethic principles, ethnographic research should be designed, reviewed and undertaken to ensure integrity and quality. Participants must normally be informed fully about the purpose, methods and intends possible uses of research, what their participation entails and what risks, the confidentiality must be respected research participants must take part voluntarily, harm to research participants must be avoided in all instances and the independence of research must be clear and any conflicts to interest or partiality must be explicit and increasing stakeholder demands. The mature of the ethical consumer is educated, middle class or over emotional to decide what kind products who needs to buy and how many numbers are enough to buy. For example, with the environment dropping out of media attention, ethic provided new moral ground and campaigns or opening of a chain of ethical supermarkets, ethical image became a desirable commodity for the big retailers. Some ethical customers need to satisfy with fair trade marked products to buy from the ethical supermarkets. How morality may play a significant role in the performance of buyers' actions. It is concerned specifically with how rules, responsibilities and values centering on right or wrong influence the character of consumption.

• Format: Paperback
• Language: English
• ISBN: B08MSNHVP1
• ISBN13: 9798558868258
• Release Date: January 1
• Publisher: Independently Published
• Length: 148 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.3" x 8.0" x 10.0"