Options for Implementing a Strategy of Market Segmentation in Chinese Consumer Goods Markets

By Yanli Liu

Yanli Liu Geboren 1972 in Jilin (V. R. China), 2002 MBA an der TU Xi'an (V. R. China), 2003-2005 Doktorandin am Lehrstuhl (Prof. Dr. Erich Bauer) fur Absatzwirtschaft an der Uni. Bremen, 2005... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3832509909
• ISBN13: 9783832509903
• Release Date: September 2005
• Publisher: Logos Verlag Berlin
• Length: 319 Pages