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Paperback Optimizing the Self: Social representations of self-help Book

ISBN: 1138712957

ISBN13: 9781138712959

Optimizing the Self: Social representations of self-help

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Format: Paperback

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Book Overview

This book provides an analysis of the social representations of leading self-help genres, including neurolinguistic programming, cognitive self-help therapy, mindfulness, self-management, self-esteem, self-leadership and self-control. Exploring the globalised therapeutic culture of today, the book argues that psychology as 'science' is often abandoned to aid the individual pursuit for self-realization and self-optimization. Opposing the view that self-help culture is external to psychology, Madsen argues that it is firmly embedded within psychology, playing an important role in people's lives.

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