Optimize: How to Integrate Marketing and Product Development for Better Service Design

By Martin Deinoff

"Service design" is the act of planning and organizing people, infrastructure, communication, and material components of a service/product in order to improve both quality and interaction between the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 074947226X
• ISBN13: 9780749472269
• Release Date: January 1
• Publisher: Kogan Page
• Length: 240 Pages
• Dimensions: 6.0" x 9.0"