Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy

By Tom Asacker

Book Overview

Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy by Tom Asacker argues that the leaders of the future'??the winners in the marketplace of ideas'??will be those who master the distinctions of that marketplace. In this eye-opening little book, the author demystifies today's rapidly changing marketplace and makes the hidden, yet essential criteria for success, viscerally clear. Customers want to be surprised, and to be proud that they are associated with you and your products. If customers believe you have their best interests at heart, they will be yours forever. This engaging and quick read will help you refocus your strategy for today'??s shifting economy and motivate you and your colleagues to pursue your ideas with passion and daring as you uniquely add value to people'??s lives.

• Format: Paperback
• Language: English
• ISBN: 0983043663
• ISBN13: 9780983043669
• Release Date: August 2011
• Publisher: Paramount Market Publishing, Inc.
• Length: 128 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"
• Age Range: 19 years and up