Operational marketing applied to the Malagasy company

By Nampoina Risse

To conclude, the marketing mix plays an important role for a company. Optimizing the appropriation of the marketing approach is based on certain basic principles. This optimization also depends on the improvement of marketing policies as well as the use of appropriate strategies for customers, the majority of whom have low levels of education and low income. We have taken the case of Malagasy society throughout this work.

• Format: Paperback
• Language: English
• ISBN: 6207629205
• ISBN13: 9786207629206
• Release Date: June 2024
• Publisher: Our Knowledge Publishing
• Length: 68 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"