Open-Question Selling: Unlock Your Customer's Needs to Close the Sale... by Knowing What to Ask and When to Ask It

by Val Gee and Jeff Gee

Book Overview

Build stronger relationships with customers through the OPEN Questioning technique

By asking four types of questions-Operational, Problem, Effect, and Nail Down-you can address customer needs, find connections, and build the kind of relationships that enable you to close more sales.

This hands-on guide shows how to use OPEN Question Selling throughout the sales process, from getting in the door to handling objections to making...

• Format: Paperback
• Language: English
• ISBN: 0071484728
• ISBN13: 9780071484725
• Release Date: June 2007
• Publisher: McGraw-Hill Companies
• Length: 240 Pages
• Weight: 0.58 lbs.
• Dimensions: 0.6" x 6.6" x 8.0"