Online Multimedia Advertising: Techniques and Technologies

By Xian-Sheng Hua

Includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.

• Format: Hardcover
• Language: English
• ISBN: 1609601890
• ISBN13: 9781609601898
• Release Date: March 2011
• Publisher: Igi Global Scientific Publishing
• Length: 354 Pages
• Weight: 2.40 lbs.
• Dimensions: 0.9" x 8.6" x 11.1"