Here is a little of what you will learn inside of this book:** Chapter One: Benefits of Marketing Online- Online Marketing Defined- Needs for Successful Online Marketing- Online Goals** Chapter Two: Reaching Your Target Audience- Targeting Different Types of Customers- Get the Word Out- Personalizing Your Website- Using Banner Ads- Keywords** Chapter Three: Create Content That is Effective- Components of Good Content** Chapter Four: Generating Advertising That is Free- Establish Credibility- Word of Mouth Marketing** Chapter Five: E-mail Marketing- Permission Based E-mail- Build Your E-mail List- E-mail Newsletters- List Hosting Services- Great Subject Lines** Chapter Six: Build a Community Online** Chapter Seven: Strategies for Co-Branding- Adding Partners to Your Website- Integrating Partnership Products** Chapter Eight: Rising to the Top of Search Engines- Search Engine Optimization Defined- Optimizing Your Website- Submitting Your Website to Search Engines** Chapter Nine: Building E-mail Lists- Importance of lists** Chapter Ten: Forgetting About SEO- Successful Branding- Market Research** Chapter Eleven: Website Development- Your Business Design- And more
ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.