Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing

By Matthias Schu

Book Overview

Foreign Market Selection, Resource and Path Dependency of Internationalization Decisions of Online Retailers.- Internationalization Speed of Online Retailers.- Imitability of Online Shops, Strategies and Concepts.- Establishment of Online Shops by SME Retailers and Wholesalers as an Additional Sales Channel.

• Format: Paperback
• Language: English
• ISBN: 3658215194
• ISBN13: 9783658215194
• Release Date: May 2018
• Publisher: Springer Gabler
• Length: 136 Pages
• Weight: 0.42 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"