Online Consumer Information Search Behavior and the Source Site Target Codification Model: Understanding the Role of Select Individual Demographics, ... Internal and External Sources of Involvement

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Online Consumer Information Search Behavior and...

By Steven Sowma

Edition Description

Doctoral Thesis / Dissertation from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, Union Institute & University, course: Consumer-Web Behavior, Online Search Behavior, Online Cognition, Online Marketing, language: English, abstract:...

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Format:Paperback

Language:English

ISBN:3656034265

Format: Paperback

Condition:

65.66

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Online Consumer Information Search Behavior and...

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