Online Consumer Behavior in Social Media

By Silvia Vianello

The volume is composed by three different studies. First study: we investigate two key group determinants of participation in online communities, venue interactivity and community engagement, and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 384335555X
• ISBN13: 9783843355551
• Release Date: September 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 284 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"