Online Brand Communities

By Olivia Regina Myrthue

This bachelor thesis is a purely theoretical assessment of the concept of online brand communities and the opportunities and benefits in store for companies, when tending to and maintaining online... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844317635
• ISBN13: 9783844317633
• Release Date: April 2011
• Publisher: LAP Lambert Academic Publishing
• Length: 72 Pages
• Weight: 0.26 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"