Online Book Marketing: The Least Expensive, Most Effective Ways to Create Book Buzz

By Lorraine Phillips

If you're an author or publisher who really wants to sell books, then you've got to create a platform that connects, communicates and builds long-term relationships with your readers online. "Online Book Marketing" will show you how. With a conversational tone that will put readers at ease, the book covers topics such as how to effectively use Twitter, Facebook, LinkedIn and YouTube; methods for engaging readers through articles, newsletters, audio podcasts and videos; ways to drive targeted traffic to your website or blog; and how to use search engine optimization (SEO) techniques that will increase visibility on the Web. This valuable guide is filled with hundreds of resources and there's a FREE companion workbook available from www.onlinebookbuzz.com. All-in-all, this title provides explanations and tips that will help you navigate, decipher and select the best methods you can use to generate online book buzz.

• Format: Paperback
• Language: English
• ISBN: 0982276559
• ISBN13: 9780982276556
• Release Date: June 2011
• Publisher: 360 Books, LLC
• Length: 226 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 5.9" x 9.0"