One Insane Idea: Fifteen Ideation Techniques to Spark Breakthrough Business Ideas a Practical Guide to Innovation, Startups and Creative Thinking

By l Apoorv Singha

How does someone come up with an insane, audacious idea? Does an idea descend upon us like a bolt of genius, or something deep within us lights a spark of madness? The book highlights 15 key business ideation techniques that will be useful for readers who want to come up with a cool business idea. Importantly it will also help them embrace a mindset of probing, of exploring, and of questioning.

• Format: Hardcover
• Language: English
• ISBN: 0143478613
• ISBN13: 9780143478614
• Release Date: February 2027
• Publisher: Penguin Business
• Length: 300 Pages