One Insane Idea Fifteen ideation techniques to spark breakthrough business ideas

By l Apoorv Singha

How does someone come up with an insane, audacious idea? Does an idea descend upon us like a bolt of genius, or something deep within us lights a spark of madness?

The book highlights 15 key business ideation techniques that will be useful for readers who want to come up with a cool business idea. Importantly it will also help them embrace a mindset of probing, of exploring, and of questioning.

• Format: Hardcover
• Language: English
• ISBN: 0143478613
• ISBN13: 9780143478614
• Release Date: July 2026
• Publisher: Penguin Random House India
• Length: 300 Pages
• Dimensions: 7.9" x 5.1" x 5.1"