One Customer, Divisible: Linking Customer Insight to Loyalty and Advocacy Behavior

By Michael Lowenstein

Are you getting the most from your customers? Discover how one book could teach you how to optimize your customer relationships. In fact, it goes significantly beyond traditional thinking and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324301294
• ISBN13: 9780324301298
• Release Date: October 2005
• Publisher: Cengage Learning
• Length: 240 Pages
• Weight: 1.15 lbs.
• Dimensions: 9.5" x 1.5" x 6.5"

Customer Reviews

An Important Work

This book is a welcome addition to the loyalty literature. It provides important insights for leveraging customer attitudinal data to build successful firm-customer relationships. Michael Lowenstein is a well regarded loyalty researcher, and this book lives up to his reputation.