One Click: Jeff Bezos and the Rise of Amazon.com

by Richard L. Brandt

Book Overview

Buy now with one-click. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1591843758
• ISBN13: 9781591843757
• Release Date: October 2011
• Publisher: Portfolio
• Length: 214 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 6.4" x 7.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher