On the rhetoric of GMOs. Ethos, Logos and Pathos

By guenther klein

Essay from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2, Dongbei University of Finance and Economics, language: English, abstract: This essay is meant to introduce the reader to the use of rhetoric when it comes to influence a process or persuade an audience to follow the rhetor's idea. The example of the introduction of a GMO (genetic modified organism) is used as a vivid and real life case, where different stakeholders try to influence and give the general narrative a new spin. A rather rich bibliography offers plenty options to dig deeper and gain a better understanding of "Ethos," "Logos" and last but not least "Pathos."

• Format: Paperback
• Language: English
• ISBN: 3668136289
• ISBN13: 9783668136281
• Release Date: February 2016
• Publisher: Grin Verlag
• Length: 22 Pages
• Weight: 0.09 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"