Omni-Channel Retail and the Supply Chain: Working Together for a Competitive Advantage

By Paul Myerson

This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today's ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.

• Format: Hardcover
• Language: English
• ISBN: 0367641976
• ISBN13: 9780367641979
• Release Date: November 2020
• Publisher: Productivity Press
• Length: 266 Pages
• Weight: 1.22 lbs.
• Dimensions: 0.8" x 6.1" x 9.3"