Older Tourist Behavior and Marketing Tools

By Vania Vigolo

Book Overview

Part I Defining the older tourist market.- 1 Population aging: challenges and opportunities for the tourism industry.- 2 Segmentation approaches to older tourists.- Part II Older tourist behavior: the demand-side perspective.- 3 Older tourists' travel planning behavior.- 4 Information and Communication Technologies: impacts on older tourists' behavior.- 5 Hospitality and older tourists: a focus on accommodation choices.- Part III Marketing to older tourists: the supply-side perspective. 6 Understanding marketing approaches to older tourists: a selection of case studies.- 7 Strategic and operational marketing tools for older tourists.

• Format: Paperback
• Language: English
• ISBN: 3319838091
• ISBN13: 9783319838090
• Release Date: May 2018
• Publisher: Springer
• Length: 176 Pages
• Weight: 0.61 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"