Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders

By Matthew Bertram and Mark LeCour

The Oil & Gas Sales & Marketing Playbook for Growth, Alignment, and Trust-Based Revenue

In today's energy industry, trust moves the deal. Not titles, not trade shows, and definitely not decks.

Built from the award-winning Oil & Gas Sales and Marketing Podcast, this book delivers a complete commercial operating system for oil and gas professionals who are tired of CRM fiction, bloated RFPs, and misaligned go-to-market strategies. It speaks directly to mid-career sales, marketing, and operations leaders ready to modernize their approach without losing field credibility.

Inside, you'll learn how to:

Win deals before the RFP drops by influencing the specTurn discovery calls into paid diagnostics that build authorityAlign marketing and sales using the buyer's actual languageReplace surface metrics with behavior-based revenue rhythmsConvert trade show waste into always-on visibility and tractionUse podcasts, communities, and content to compress the sales cycleBuild systems that earn credibility, reinforce habits, and repeat success

Whether you're a sales rep chasing replies, a marketer tired of assets no one uses, or an executive trying to scale growth without guesswork-this book gives you the blueprint.

No fluff. No theory. Just a proven system that helps you stop chasing and start converting.

From co-authors Mark LaCour (OGGN founder and oilfield sales veteran) and Matthew Bertram (AI-driven digital strategist and CMO of EWR Digital), this book fuses oilfield reality with modern marketing systems to align your teams, unify your message, and make trust your competitive advantage.

If you're ready to replace motion with traction and align every touchpoint around credibility, this is your playbook.

• Format: Paperback
• Language: English
• ISBN: B0G29SQXJQ
• ISBN13: 9798274395465
• Release Date: November 2025
• Publisher: Independently Published
• Length: 208 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"