Often Wrong, Never in Doubt: Unleash the Business Rebel Within

by Donny Deutsch and Peter Knobler

Book Overview

It's not a question. It is a philosophy to live by. It's Donny Deutsch's motto. And it is the secret possessed by every person with the right stuff--the one-in-a-hundred who gets to the top of their team, their company, their business, their industry.

If there is an assignment or a promotion up for grabs, a client or account looking for new answers, do you know how to go for it? Donny Deutsch built a billion-dollar media business asking himself...

• Format: Hardcover
• Language: English
• ISBN: 006056718X
• ISBN13: 9780060567187
• Release Date: October 2005
• Publisher: HarperBusiness
• Length: 260 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.0" x 7.6" x 8.4"

Customer Reviews

best condition - great seller

this book arrived in a great condition on time. I would highly recommend this seller to all. Thanks

Awesome book...need tough skin

If you're in advertising, then I definitely recommended this book. Donny is so down to earth. It's like he's right there talking to you. Lots of profanity, so if you don't care for that...this book is NOT for you. Just a great book. Lots of great advice from a street guy who started on the bottom and worked his way up! Buy books like this on [...] Design Dump is a resource for graphic designers.

excellent book

The book was great. It was extremely motivating! It made me really answer the question.....why not me?

Why Not Me?

The bigger than life advertising bad boy and cable TV host has written a very good book. I started off questioning if I would enjoy what Deutsch had to say, and if the story of his rise to the top would be one of ego. Yes, he has an ego, but that is what makes him Donny Deutsch. He also has some really useful advice on how to succeed in business. His personal philosophy of looking at any situation and asking himself "Why Not Me?" is the best part of the whole book. Think about it....people are often riddled with self doubt. If you could put that self doubt aside, you could run full speed into any situation, and thus increase your success rate. Deutsch paints a picture that is doable for the reader to simply ask that three word question when going into the competitive world. Since reading the book I find myself a big fan of his cable television program. The look inside his mind has shown me the compassionate side of this bigger than life personality. The book reads well, and you will find it entertaining and useful.

A Very Plesant Read

There are a lot of business books out there. But I've never read one that was as much fun as this one. Most of the book is on advertising, no surprise as Mr. Deutsch spent most of his working life in advertising. Most of the book is on looking at advertising from the top down, no surprise here either as Mr. Deutsch worked in his father's business and then took it over. Having said that, there's a lot to learn in this book. The concepts of advertising, not to the detail that an advertising book would have, but the big picture, what you're trying to do with advertising comes through very well. The second thing is to not be afraid to fail. If you fail, you learn something. You may be too bull headed to get it right, but keep failing and eventually you'll find out why. Then in your next business you won't make those mistakes, others of course, but not those. Besides what you learn, this book is a great read. Sit on the plane, or wherever, I think you are bound to get at least one good idea, and that's enough to justify the cost of the book in money or time.