Nurturing B2B Relationships

By Giuseppe Codamo

The importance of relationship marketing and its beneficial impact to organizations are now widely recognized. However, its actual adoption within the banking sector is still disputed. In fact, banks... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659418315
• ISBN13: 9783659418310
• Release Date: July 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 180 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"