NTC's Dictionary of Advertising

by Jack Wiechmann

Include more than 5,000 definitions of advertising, marketing, and communications terms. This dictionary explains industry and trade acronyms and abbreviations. It is suitable for advertising,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0844234877
• ISBN13: 9780844234878
• Release Date: January 1993
• Publisher: McGraw-Hill
• Length: 232 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.6" x 6.1" x 9.1"