This book gives a very personal view of selling and selling techniques based on a successful 40 year career in sales. It graphically reveals the dos and the don'ts in sales - and how to capitalise on the dos and avoid the don'ts It covers a full range of sales techniques from controlling meetings to closing deals, from dealing with awkward people - managers and customers - to creating opportunities to gain maximum sales. At every step, Don shows how his personality and joy in selling are some of the keys to his success.It pulls no punches - and is a straightforward, no nonsense, really funny distillation of experience and success and will entertain and instruct in equal measure.
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