Not Just Numbers: Rediscovering the Promise and Power of Marketing Research

by Lawrence D. Gibson

Book Overview

In this provocative and insightful book, highly regarded marketing research expert Lawrence Gibson argues that the multibillion-dollar marketing research industry has largely failed. The book shows... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1938548620
• ISBN13: 9781938548628
• Release Date: November 2016
• Publisher: Maven House Press
• Length: 240 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 5.9" x 9.1"