I don't know a woman anywhere who has ever woken up and said, 'You know what would be fabulous at this age? Reinventing myself after life sideswipes me.'
Life has a talent for quietly rearranging the furniture while we're busy doing absolutely everything else. One minute you're cruising along thinking you've finally earned a stretch of ease, and the next minute you're flat on your back wondering how everything you built suddenly feels too tight, too heavy, or too unfamiliar. In my case, that moment arrived courtesy of a spine that decided it had endured quite enough of my nonsense.
The truth is that none of us get to this stage of life without weathering a few storms, plot twists, or unexpected turning points. Some arrive loud and catastrophic. Others slip in quietly, disguised as a feeling you just can't shake.
This book is for women like us. Women who are ageing but absolutely not done. Women who have carried families, careers, heartbreak, responsibility, guilt, love, grief, joy, and entire worlds on their backs... and who now feel something shifting in their bones.
Recently, I came across some of Carl Jung's work. Not because I was searching for deep psychological insights, but because it happened to cross my path at the exact moment I needed context for this unsettling, exciting, disorienting feeling of change. And what I read really resonated.
Jung suggested that midlife isn't a decline. It's an awakening... that the first half of life is about building a self, and the second half is about returning to the truth of who you are.
That idea landed like a warm, gentle exhale.
Because if you're feeling the nudge, the itch, the inner shift... you're not breaking down. You're breaking open.
And this book is your invitation to walk through that opening with clarity, courage and humour.
You're not fading. You're not behind. You're not broken. And you are definitely not done yet. This book is your invitation to rise.
About the Author Ingrid Bayer is an Australian entrepreneur, thought leader and unapologetic champion for women who find themselves standing at a crossroads later in life. After decades of navigating the pressures of work, family and the relentless expectation to "hold it all together", Ingrid discovered that the real transformation begins when everything starts to fall apart. A former Legal Secretary turned Virtual Assistant Industry pioneer, she founded her own home-based admin business in 2008, and in 2017 she started VA Institute - a business that has supported thousands of women reclaim control of their careers and lives by building thriving home-based businesses. Her work has reshaped the Virtual Assistant landscape in Australia, advocating for flexible, meaningful work that honours women's strengths rather than diminishing them. But her greatest reinvention was personal. After facing health crises, professional upheaval and the quiet grief that arrives with ageing and change, Ingrid stepped into a new chapter with honesty, humour and a fierce refusal to fade away.Related Subjects
Parenting & Relationships