Is AI quietly making salespeople less necessary?
If you work in B2B sales, you have probably felt it. Automated emails. Self-serve buying portals. Leaders talking about "efficiency" and "headcount." The rumours of the death of the salesperson are getting louder.
This book argues the opposite. Sales is not dying, it is splitting in two. On one side are the reps who avoid AI and slowly become replaceable. On the other are the salespeople who learn to work with it and become impossible to ignore.
Written by a commercial sales leader with decades of experience, this is a practical guide to becoming that second kind of salesperson. You will learn how to use tools like ChatGPT to do the heavy lifting while you stay fully human. Listening, questioning, judging, and building trust.
Inside, you'll discover how to:
Turn AI into a quiet assistant for research, account planning and territory strategy
Prepare sharper questions, meetings and value stories in a fraction of the time
Write outreach, follow ups and proposals that sound like you, not like a robot
Use AI to handle objections, protect margin and keep deals moving
Build your own simple "AI sales stack" that supports your career instead of threatening it
You do not need to be technical. You do not need to love technology. You just need to be open to working differently.
If you feel that creeping worry that buyers, bots and dashboards might leave you behind, this book shows you how to stay relevant, win better business and prove that the human salesperson is still very much needed.