Nonprofit Digest Volume 2 Number 4

By Michael D Call

In this issue we are highlighting social media and search engine optimization for nonprofit organizations-two areas often misunderstood and misapplied by NPO leaders. We begin with a thorough overview of social media by the experts at WealthEngine(tm). They present and analyze findings of a new study regarding social media, fundraising, and NPOs, and offer recommendations for implementing social media efforts.We next provide a more detailed discussion of social media and NPOs by renowned consultant Geri Stengel, whose own blogging and social media efforts have received awards and gained national recognition. Ms. Stengal presents strategies and tactics for NPO leaders to implement in order to build relations with stakeholders through social media.Next is an exceptional and timely piece by social media crisis communications expert Melissa Agnes, who presents a case for being prepared for any social media crisis, then offers steps to take to avoid possible devastating effects of negative media.We conclude this special issue with a well-written essay on search engine optimization by consultancy Five Sparrows, LLC, describing approaches needed to help your organization be found online.

• Format: Paperback
• Language: English
• ISBN: 0615746535
• ISBN13: 9780615746531
• Release Date: December 2012
• Publisher: Civicus
• Length: 110 Pages
• Weight: 0.49 lbs.
• Dimensions: 9.0" x 0.3" x 6.0"