Non-Ownership Services for the Base of the Pyramid: An Analysis of the Applicability of Innovative Business Concepts

by Achim Schade

Bachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,4, European Business School - International University Schlo Reichartshausen Oestrich-Winkel, language: English, abstract: An analysis of the applicability of NOS for the BoP in emerging markets is the goal of this thesis. A conceptual classification of NOS is developed and the BoP as potential market is identified to enable this...

• Format: Paperback
• Language: English
• ISBN: 3656188394
• ISBN13: 9783656188391
• Release Date: May 2012
• Publisher: Grin Verlag
• Length: 116 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"