The Non-Designer's Type Book: Insights and Techniques for Creating Professional-Level Type

by Robin P. Williams

Book Overview

Defines the principles that govern type as well as the logic behind them so that readers learn not just what looks best but why, on their way to creating sophisticated, effective print and Web pages.

• Format: Paperback
• Language: English
• ISBN: 0321303369
• ISBN13: 9780321303363
• Release Date: January 2005
• Publisher: Peachpit Press
• Length: 239 Pages
• Weight: 1.32 lbs.
• Dimensions: 0.4" x 7.0" x 9.9"

Customer Reviews

A MUST for type lovers

Contrary to the reviewer below, this book is most definitely a book about type for non-designers. I too love typography. Mantis neglects to mention, in his diatribe about underlining, that Ms. Williams makes it perfectly clear that a rule (line) integrated into the typographic design is entirely different from the underline feature that you hit with a keystroke. She advocates never hitting that keyboard shortcut, and she is correct. Ms. Williams also makes it clear she is creating guidelines for non-designers who need clear boundaries when they first begin, and that once you know the rules, you can break them with glee. Like Helvetica -- a very skilled designer can override the 1970s look that inevitably comes with Helvetica, just as a very skilled designer can work with art deco fonts and create a new look with them. But beginning designers aren't there yet, so Robin suggests some boundaries. I found this book to be much more practical for the millions of people who are just discovering that there is more to type than "block text." Bringhurst's book is beautiful and philosophical and something to aspire to, but for nuts and bolts and clear guidelines that work on the page, The Non-Designer's Type Book is a must!

Wonderful intro to the world of type...

As an avid reader and (some would argue) somewhat-successful writer, I spend a lot of time looking at the printed word. But I don't have a full appreciation behind the effort and thought that goes into how that word gets transferred from writer to reader on paper. Robin Williams has a great book for those of us who are not professionals in the world of typesetting... The Non-Designer's Type Book. Contents: Centuries of Type; The Art of Readability; The Art of Legibility; Quotation Marks - Or Not?; Hang that Punctuation; Punctuation Style; Shift that Baseline; OpenType & Expert Sets; Small Caps; Oldstyle Figures; Ligatures; Condensed and Extended Type; Display Type; Kerning; Linespacing (leading); Paragraph Spacing; Alignment; Headlines and Subheads; Pull Quotes; Captions; Emphasizing Type; Line Breaks and Hyphenation; Swash Characters; Initial Caps; Typographic Color; Ornaments & Dingbats; Pi & Picture Fonts; Don't be a Wimp!; Evocative Typography; Choose a Typeface; Telltale Signs of Desktop Publishing; Trends in Type; Typographic Terms; Listen to Your Eyes; Font and Product Vendors; Special Characters; Index It's easy to look at something written and get an immediate impression as to whether it looks good or not. But it's really hard sometimes to know exactly why. Williams demystifies the whole world of print design in such a way that even a novice like me starts to "get it". Her explanation of font styles and when to use what should be required reading for everyone putting words to paper. Just because you can use 10 fonts in a report doesn't mean you should. Going a little deeper, you learn about kerning (spacing between letters) and how that can be adjusted for the best visual results. All of these subjects continue to build on each other, and by the end of the book you have a solid foundation on the subject. What makes the book even better is that her writing style is conversational and somewhat irreverent, and there are an abundance of examples on nearly every page. Even if you already know a particular rule (such as using smart quotes or hanging punctuation), the visual nature of her writing can be used to glean ideas for your own work. Reference and inspiration in a single volume is a hard thing to accomplish, but she pulls it off with ease. This is another one of those books that will stay close at hand. This will probably be more of a "stay at home" book, as that's where a lot of my writing takes place. But it's guaranteed to get slotted in next to all my other volumes that allow me to make-believe I'm a writer. Great book...

For professional designers too!

Designers, don't let the title scare you. This is not a dumbed-down guide for amateurs. Yes, it's a great resource for amateurs and they will understand it, but it's also a wonderful guide for professional designers who need to review professional-level typography. It's a must-have reference in my library. Includes lots of ideas on layout, fonts you can use in different situations, fonts that complement each other, increasing legibility and special typographic effects.

Just bundle this one with the Non-Designer's Design Book!

In my opinion, the "Non-Designer's Type Book" should just be considered "Volume II" of a boxed set with the "Non-Designer's Design Book." Its introduction to basic typography--the design and use of letters--is as elegant and understandable as the first book's introduction to graphic design. From a basic history and classification of typefaces, to suggestions for how to mix and match them, Williams gives you all the basic advice you need to ensure that your work will never look like it was created by a chimpanzee hitting keys at random. As always, Williams teaches sound principles, which you can apply again and again, but backs them up with a host of examples and alternatives. First things, first, though: Read the Non-Designer's Design Book first before you "graduate" to typography!

Excellent book for beginner to mid-weight Graphic Designers

Robin Williams covers just what you really need to know in this short book. No useless chatter, just important information in a what-to-do and what-not-to-do manner with just the perfect dash of sarcasm and humour to create a relaxed atmosphere for learning.The book begins with a bit of the history and structure of fonts. Very important information for beginners. But it immediately gets into information which results in an immediate improvement in your work whether you are a typesetter or graphic designer. You would now know what makes for tacky typography and what rules you could break to create a more artistic, daring, and edgy piece of work.Every topic is accompanied by an illustration of the wrong way and the right way to do things and a list of the fonts used in the illustration (VERY HELPFUL!)This is definitely a must-have book for anyone in the world of print media.