No-Nonsense Marketing: 101 Practical Ways to Win and Keep Customers

By Prushan and Victor H. Prushan

"Vic Prushan does not just talk about how to give the customer more than is expected, he delivers. [No-Nonsense Marketing is] incisive and thought-provoking, yet hard-hitting and practical. I recommend this book highly to managers of all businesses, large and small." --Jack D. Lantz, President and CEO, Unitek Miyachi Corporation "Whether you have an MBA or learned about marketing from the school of hard knocks, Prushan's No-Nonsense Marketing will remind you of things you should not have forgotten and shows you things you wished you'd known." --Stewart A. Washburn, CMC, Consultant to Sales and Marketing Management "Prushan's book follows his own sound advice--to always give customers more than they expect! Readers will find this a trove of insights and inspiration for every aspect of business management. I recommend it highly." --Alexander Hiam, author of The Portable MBA in Marketing and The Vest-Pocket CEO and Professor in the Marketing Department at the University of Massachusetts, Amherst "This book is required reading for anyone who thinks they are a 'Street Fighter' in marketing. It's filled with great ideas that can help you build a stronger and more profitable customer base. Victor Prushan truly knows his stuff and freely shares it in this book." --Jeff Slutsky, author of Street Smart Marketing and The Toastmasters' Guide to Successful Speaking "Finally, a book of marketing principles that both reviews fundamentals long since forgotten and provides iconoclastic new concepts on gaining, keeping, and delighting your customers, all written with Vic Prushan's dry but sparkling humor! This will be required reading for every person in my company who interfaces with a customer!" -- Jeff Z. Amacker, President, Teledyne Controls

• Format: Paperback
• Language: English
• ISBN: 0471157074
• ISBN13: 9780471157076
• Release Date: April 1997
• Publisher: Wiley & Sons, Incorporated, John
• Length: 304 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.8" x 5.5" x 8.5"

Customer Reviews

The first (and perhaps only) Marketing book you need

If you've had no formal training in Marketing and you need to get with it fast, this is the book for you. It will give you the basics of the profession, a lot of the lingo, and it will show you how and why common sense truly works in Marketing. If you hold an MBA, read this book too. It will refresh your memory or even bring you back to reality. Victor Prushan writes like he talks, talks like he thinks and thinks like the no-nonsense, shrewd New Yorker he is.

The book is what the title says it is.

Mr. Prushan's experience shows on almost every page. The book reads quickly and much of the information is direct and to the point. It is a good book for a practicing marketer to keep around to refresh one's thinking when it gets a bit muddled.