Nichecraft : Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out

by Lynda C. Falkenstein

In today's ultra-competitive commercial climate, the businesses that truly succeed are the businesses that really stand out. Nichecraft: Using Your Specialness to Focus Your Business, Corner Your... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0962574724
• ISBN13: 9780962574726
• Release Date: March 2000
• Publisher: Niche Pr
• Length: 302 Pages
• Weight: 1.20 lbs.
• Dimensions: 9.0" x 1.0" x 6.0"

Customer Reviews

Brilliant. Loved it. Ordered copies for the whole company.

Over the years I've collected and read just about every book on marketing and building businesses that is on the market. Some have been very good. Nichecraft, however, is far and away the most insightful and innovative book of its kind I've ever run across. If I'd had this book when I started my business 15 years ago, it would have saved me a fortune in lost time and wasted efforts. One of the best things about this book is its practical step-by-step approach. Dr. Falkenstein lays out her nine-step process clearly and with great style. Her experience comes through loudly and clearly. Although I am a professional photographer and am applying Nichecraft's principles to my own specific business, I can see that it would be invaluable for any business in today's environment. It is so good, I ordered copies for everyone in my company.

a step-by-step guide

This book has changed the way I think about my business. Dr. Falkenstein offers a step-by-step guide for identifying and developing your unique niche. As a speaker and author of "Liberate the Leader: Giving Every Woman the Guts to Lead", I am concerned about reaching the audience that is most likely to benefit from my message. "Nichecraft" has helped me identify my audience, clarify my message and tailor my marketing strategies to grow my business. Have your highlighter in hand as you read this book!

The first book to set me straight

I like common sense, and this book takes a common sense approach to make the most out of your uniqueness. Dr. Falkenstein challenges you to rethink everything and begin again with a purpose. "There is no plan B" is the best advice I've had in a long time. One of my books to live by

A+

Most books of the past few years have discussed the importance of the internet in marketing, and every single one I've read was outdated by the time it saw print. Falkenstein wisely avoided this trap by simply sticking to the subject most businesses are weakest in: marketing and focusing. Complete with case studies, worksheets, and exercises - it would be sad to see this book simply become the text of a few college professors around the country. I'd like to see a dog-eared copy at the bedside of every single one of you who have been asking me for success tips since 1969. -Editor, Electronic Money Tre

POSITIVELY A MUST READ! UNIQUE, PRACTICAL, AUTHORITATIVE

Savvy entrepreneurs striving for success need look no further than NICHECRAFT for a guide to reaching opportunity's promised land. Simply follow the unique nine-step method devised by Dr. Lynda C. Falkenstein for it's the perfect treasure map. As an entrepreneur and reader/collector of scores of books on most aspects of business, I was easily able to compare Dr. Falkenstein's clear, precise RX for business success with others of the genre. Her "there's no Plan B" approach leaves readers pondering their dedication to achieving their self-defined goals, and other "business as usual" books in the dust. I highly recommend NICHECRAFT as a workbook with a purpose - it does what it sets out to do, and it will lead you to where YOU want to go